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Author Riemann, Eva, author.

Title Contextual brand valuation : from fundamental issues and analysis of the state of the art to a systematic integrated approach to brand and intellectual property (e)valuation / Eva Riemann.

Publication Info. Baden-Baden : Nomos, 2012.

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 All Libraries - Shared Downloadable Materials  JSTOR Open Access Ebook    Downloadable
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 University of Saint Joseph: Pope Pius XII Library - Internet  WORLD WIDE WEB E-BOOK JSTOR    Downloadable
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Edition 1. Auflage.
Description 1 online resource (303 pages) : illustrations.
Series MIPLC studies ; v. 15
MIPLC studies ; v. 15.
Note "Zugl.: München, Univ., Diss., 2011"--Title page verso.
Bibliography Includes bibliographical references (pages 289-303).
Note Print version record.
Subject Brand name products -- Law and legislation.
Trademarks -- Law and legislation.
Brand name products -- Law and legislation. (OCoLC)fst01765498
Trademarks -- Law and legislation. (OCoLC)fst01153903
LAW / Commercial / General.
Other Form: Print version: Riemann, Eva. Contextual brand valuation. 1. Auflage. Baden-Baden : Nomos, 2012 383297637X (OCoLC)823939240
ISBN 9783845241890 (electronic bk.)
3845241896 (electronic bk.)
383297637X
9783832976378
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