| Playing Time |
01h:09m:08s |
| Description |
data file rda |
| Note |
6/09/201712:00:00AM |
| Summary |
Learn the basics on how to approach a package design project, and create a memorable design that accurately reflects your brand and stands out from the competition. |
| Cast |
Presenter: Gerardo Herrera |
| Summary |
Package design plays a crucial role in the development of a brand's identity. In this course, learn how to approach a package design project, and create a memorable design that accurately reflects your brand and stands out from the competition. Gerardo Herrera explains the basic roles of packaging, and goes into what makes a successful package. He also dives into branding and package format, discussing how to understand the competition, choose a form that communicates your brand, determine if you should use stock packages or go the custom route, and find the right packaging vendor for your needs. From there, he gets into the details of package design, discussing elements such as color, typography, and texture, and how they contribute to delivering positive shelf impact for your brand. |
| System Details |
Latest version of the following browsers: Chrome, Safari, Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScript and cookies must be enabled. A broadband Internet connection. |
| Added Author |
linkedin.com (Firm)
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