| Description |
xiv, 345 pages : illustrations ; 26 cm |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
ePhilanthropy strategy: where relationship building, fundraising, and technology meet -- It all begins with strategy: using the Internet as a strategic tool -- Multichannel marketing -- Staffing ePhilanthropy -- Integrating online and offline databases to serve constituents better -- Online community building -- Building successful online communities -- Building your band online -- Inspiring donors online: how your message can make people feel extraordinary -- Online advocacy: how the Internet is transforming the way nonprofits reach, motivate, and retail supporters -- Volunteer recruitment and management -- e-Stewardship or e-VRM: building and managing lasting and profitable relationships online -- Introduction to building an integrated fundraising strategy -- Annual giving: acquiring, ,cultivating, soliciting, and retaining online donors -- Special events and sponsorships -- Seeking big gifts online: planned giving and major gifts -- Institutional support: foundation and corporate giving -- ePhilanthropy regulation and the law -- Evaluating ePhilanthropy programs -- The future of ePhilanthropy: final thoughts. |
| Subject |
Internet marketing -- Computer network resources.
|
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Nonprofit organizations -- Computer network resources.
|
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Internet.
|
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Telecommunication.
|
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Fund raising -- Computer network resources.
|
| Added Author |
Hart, Ted, 1964-
|
|
Greenfield, James M., 1936-
|
|
Johnston, Michael W., 1963-
|
| Added Title |
Internet strategies |
| ISBN |
0471691887 cloth |
|
9780471691884 cloth |
|
