| Playing Time |
00h:35m:38s |
| Description |
data file rda |
| Note |
7/22/201412:00:00AM |
| Summary |
Learn the seven characteristics of ideas that resonate, and discover how to connect with your audience in a big way. |
| Cast |
Presenter: Stefan Mumaw |
| Summary |
In advertising and marketing, ideas are currency. Some are small, some are average, and then there's the select few that are truly big ideas-the type that change behaviors, shake landscapes, and spawn copycats. But what makes a big idea? In this course, Stefan Mumaw reveals the seven characteristics of ideas that resonate. He shows you what big ideas look like, using examples from real-world companies like Dove, Volkswagen, TNT, and Google, and teaches you how to unlock the potential in your own ideas and connect with your audience in a meaningful way. |
| System Details |
Latest version of the following browsers: Chrome, Safari, Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScript and cookies must be enabled. A broadband Internet connection. |
| Added Author |
linkedin.com (Firm)
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