| Description |
xxii, 218 pages ; 24 cm |
| Note |
Includes index. |
| Summary |
If you could grow your business simply by marketing to your existing customers, making money would be a cakewalk. But to generate new revenue, you have to win over the customers you're not getting. Who are these mystery customers? How are they different from your current clientele? Most importantly, how do you forge a bond with them across these differences? Using real-world examples from successful business owners, this demonstrates how to create a deep, emotional connection between your products and new consumers. |
| Subject |
Marketing.
|
|
Consumer satisfaction.
|
| ISBN |
9780470879009 hardback |
|
0470879009 hardback |
|
