| Description |
xi, 258 pages : illustrations ; 24 cm |
| Bibliography |
Includes bibliographical references (page 247) and index. |
| Contents |
Foreword / by Don Yaeger -- Introduction. How a podcast can be your trojan horse of selling -- Chapter 1. Overcome your biggest obstacles to success -- Chapter 2. Take your vitals -- Chapter 3. System overview - your recipe for success -- Chapter 4. Grow your revenue -- Chapter 5. Expand your platform -- Chapter 6. Build your nation of true fans -- Chapter 7. Your Avatar, Dream 50, and my $2 million mistake -- Chapter 8. Stage 1: Strategic planning and production kick-off -- Chapter 9. Stage 2: Guest experience and website groundwork -- Chapter 10. Stage 3: Audio intros, outros, and design -- Chapter 11. Stage 4: Social media, recording software, and first round of guest interviews -- Chapter 12. Stage 5: Final website content and show notes -- Chapter 13. Stage 6: Equipment, software, and editing your interviews -- Chapter 14. Stage 7: Launch strategy: how to reach the top of iTunes -- Chapter 15. How to be an excellent host -- Chapter 16. How to attract sponsorships -- Chapter 18. Getting it all done: recruit rock star unpaid interns -- Epilogue. Don't quit - win the Oscar instead. |
| Summary |
Podcasting offers rich opportunities, especially if you do it right. Lays out a precise formula for creating, launching, marketing and monetizing podcasts in any industry. |
| Subject |
Internet marketing.
|
|
Podcasting.
|
|
Internet marketing. (OCoLC)fst00977272
|
|
Podcasting. (OCoLC)fst01741597
|
| Added Title |
Grow your business, expand your platform, and build a nation of true fans |
| Other Form: |
Online version: Woessner, Stephen, 1972- Profitable podcasting. New York : Amacom, [2017] 9780814438299 (DLC) 2017013242 |
| ISBN |
9780814438282 (paperback) |
|
0814438288 (paperback) |
|
