| Description |
xxv, 323 pages : illustrations ; 24 cm |
| Note |
Includes index. |
| Contents |
Warning -- New rules, new winners -- Introduction : You're smarter than they think -- AAA auto parts -- Accountability -- Acorns, Infected -- Artists care about the art -- Atkins -- Benchmarks = mediocrity -- Billboards that change -- Bluegrass and the cello player -- Bon Jovi and the pirates -- Branding is dead ; long live branding -- Brand my car, brand me -- A brief history of hard work, adjusted for risk -- Burgerville -- Camp, Mickey Rooney, and your marketing problem -- Carly never had a chance -- CEO blogs -- Change junkies -- Check this box -- China (all that tea!) -- Christmas card spam -- Clean fire trucks -- Cliff climbing (please don't fall off) -- Cliffsnotes -- Clinging to your job title? -- Clown, Are you a? -- Clueless, we are all -- CMO, the plight of the -- Cogs -- Commissions (how to invest them) -- Competence -- Cookies and the technical ignorance of Joe Surfer -- Cookies (the other kind of cookie) -- Cover, Judging a book by its -- Criticism -- Criticism (more) -- Cuff links -- Cursive versus typing -- Customer service, A modest proposal for -- Daylight saving time -- Digital divide, The new -- Ding -- Disrespect -- Do less -- Don't go to business school -- Doughnuts -- Echo chamber -- Egomaniac -- Enthusiasts -- Fear of loss, Desire for gain -- Feedback, How to get -- Feedback, How to give -- Fifty states, flamethrowers, and sticky traditions -- Flack, as in PR flack -- Flipping the funnel -- Fluffernutter -- Fog city chocolate -- Free prize -- Functionality -- The future isn't what it used to be -- Gmail -- Grandmothers understand the Net now, Even -- Grass (No, not that kind) -- Guillotine or rack? -- Heinlein -- Hershey (no Kisses) -- Hotels and the cheap fortune cookie -- I changed my mind yesterday -- Jetblue -- Jobs for purple cows -- |
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A job strategy that makes you a loser -- Journalists -- Justin and Ashley -- Later is not an option -- Local Max, How to avoid the -- Local Max, How the new marketing changes the -- MacDonald's cocktail party -- "McJob" -- Mail, The check is in the -- "Maybe," Getting people not to say -- Maybe-proofing your organization -- Measurement increases speed -- Mediocrity -- Minnesota isn't Akron -- Mission -- Monopolies and the death of scarcity -- Mouse flavor -- Myths -- Naming -- Naming, The new rules of -- The needle, the vise and the baby rattle -- Never, Do the -- No! -- No such thing as side effects -- Only -- Open big -- Oprah's show?, How much would you pay to on -- Optimism -- Opt-in -- Ostrich -- Oxymorons, Just about -- Painfully simple -- Parsley -- Permission -- Pez and Lithuanian language records -- Pigeons, Superstitious -- Placebo affect, The -- Plane, There are two ways to catch a -- Please don't make me feel so stupid -- Pledge week -- Podcast, Why I don't have a -- Poilâne, Remembered -- Polka -- Progress? -- Promotions -- Prostitution -- Provincetown helmet insight -- Proximity effect, The -- Purple -- Quality -- Question, The wrong -- Recipe?, Did you forget the -- Reinforcement -- Relax, I mean, work on the difficult -- Respect and the Fuller Brush man -- Rifting -- Right thing, Doing the -- Ringtones -- RSS -- Rules, Playing by the -- Safe is risky -- Sales -- Salinger knew better -- Satin pillow, Visualizing the -- Scarcity, There's a shortage of -- Secrets to success -- Selfish Wifi, razor blades, and Halloween -- Sharp needle, big haystack -- Shortcuts -- Short words and the Kmart shoppers -- Small is the big new -- Small is the new big! -- Socks -- Soda (they even make mashed-potato flavor) -- |
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Souvenirs - real compared to what? -- Soy luck club -- Spectrum - is it ours or theirs? -- Stagnation -- Start now - hurry! -- Subscriptions -- Talking rabbit, So, a rabbi, a priest, and a -- Technorati -- Television is the new normal -- They don't care, they don't have to -- Thinking big -- Torchbearers -- Tradition! -- Trust and respect, courage and leadership -- The two obvious secrets of every service business -- Ubiquity -- Ugly, The Web is -- USPS's yellow jersey -- Verbs (gerunds, actually) -- Video? Do you act differently when you're on -- Viral?, What makes an idea -- Waffles are always on the menu -- Wake-up calls, a wake-up call about -- Walls, cliffs, and bricks -- Web designers -- What did you do during the 2000s? -- What then? -- Who's who? -- Who you know doesn't matter -- Why (ask why?) -- Woot.com and the edge -- Words -- Wrappers -- Yak shaving -- You are your references -- Your very own printing press -- Zebra cake, Famous -- Some e-books (in handy printed form) -- Acknowledgments -- Index. |
| Summary |
As one of today's most influential business thinkers, Godin helps his army of fans stay focused, stay connected, and stay dissatisfied with the status quo, the ordinary, the boring. His books, blog posts, magazine articles, and speeches have inspired entrepreneurs, marketing people, innovators, and managers around the world. Here, for the first time, Godin has collected the most provocative short pieces from his pioneering blog. This book also includes his most popular columns from Fast Company magazine, and several of the short e-books he has written in the last few years.--From publisher description. |
| Subject |
Success in business.
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Simplicity.
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Common sense.
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Interpersonal relations.
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| ISBN |
1591841267 |
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9781591841265 |
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