| Description |
viii, 331 pages ; 25 cm |
| Bibliography |
Includes bibliographical references (pages 279-311) and index. |
| Contents |
Introduction: marketing and democracy -- Marketing as democracy -- Exchange: a promise is a promise -- Consumption: the happiness of pursuit -- Choice: UBU (you be you) -- Information: knowledge is power -- Engagement: ties that bind -- Inclusion: the more the merrier -- Marketing for democracy -- Politics: winner takes all -- Media: lapdog or watchdog? -- Programs: civic goods, civil services -- Nations: no quick fix -- Conclusion: toward a greater good. |
| Subject |
Marketing.
|
|
Democracy.
|
| Added Author |
Jocz, Katherine E.
|
| ISBN |
9781422117354 |
|
1422117359 |
|
