Skip to content
You are not logged in |Login  
Limit search to available items
Book Cover
Author Quelch, John A.

Title Greater good : how good marketing makes for better democracy / John A. Quelch, Katherine E. Jocz.

Publication Info. Boston, Mass. : Harvard Business Press, [2007]


Location Call No. Status
 University of Saint Joseph: Pope Pius XII Library - Standard Shelving Location  658.8 Q3G    Check Shelf
Description viii, 331 pages ; 25 cm
Bibliography Includes bibliographical references (pages 279-311) and index.
Contents Introduction: marketing and democracy -- Marketing as democracy -- Exchange: a promise is a promise -- Consumption: the happiness of pursuit -- Choice: UBU (you be you) -- Information: knowledge is power -- Engagement: ties that bind -- Inclusion: the more the merrier -- Marketing for democracy -- Politics: winner takes all -- Media: lapdog or watchdog? -- Programs: civic goods, civil services -- Nations: no quick fix -- Conclusion: toward a greater good.
Subject Marketing.
Added Author Jocz, Katherine E.
ISBN 9781422117354
Add a Review