| Edition |
First Free Press hardcover edition. |
| Description |
xv, 287 pages : illustrations ; 24 cm |
| Bibliography |
Includes bibliographical references (pages 249-272) and index. |
| Contents |
The science of social -- Conversation starters : what makes a brand talkworthy? -- Influencers : the people at the center of the conversation -- Word of mouth meets Madison Avenue -- Rethinking media : planning for word of mouth -- All things in moderation : where social media fits -- Word of mouth as a channel -- Negative word of mouth : a cause for alarm or a customer's greatest gift? -- Imagining a new social marketing. |
| Subject |
Word-of-mouth advertising.
|
|
Social marketing.
|
|
Marketing -- Social aspects.
|
| Added Author |
Fay, Brad.
|
| ISBN |
9781451640069 alkaline paper |
|
1451640064 alkaline paper |
|
