| Description |
1 online resource (xvi, 164 pages) : illustrations |
| Note |
Print version record. |
| Contents |
Cover; Title; Copyright; Contents; Preface; Introduction; ONE: The Case for Communications; TWO: Be Credible; THREE: Be Creative; FOUR: Be Responsive; FIVE: Be Relentless; SIX: Social Media on an Ordinary Budget; SEVEN: PR Tactics on an Ordinary Budget; EIGHT: Crisis Communications; Conclusion: Leading in the Midst of Fear Using the Four Principles; Acknowledgments; Glossary; Notes; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; R; S; T; V; W; Y; About the Author. |
| Summary |
Explaining that you don need a big budget to make a big impact, this book shows you that, no matter how modest your budget, you can build a cost-effective communications strategy that will help you break through the noise in an information-overloaded world. -- Edited summary from book. |
| Bibliography |
Includes bibliographical references and index. |
| Subject |
Public relations.
|
|
BUSINESS & ECONOMICS -- Advertising & Promotion.
|
|
Public relations. (OCoLC)fst01082892
|
| Other Form: |
Print version: Farmer, Jennifer R. Extraordinary PR, Ordinary Budget : A Strategy Guide. Oakland : Berrett-Koehler Publishers, ©2017 |
| ISBN |
9781626569942 (electronic book) |
|
1626569940 (electronic book) |
|
9781626569959 (electronic book) |
|
1626569959 (electronic book) |
| Standard No. |
9781626569942 |
|
