Description |
xiv, 272 pages ; 24 cm |
Note |
Includes index. |
Bibliography |
Includes bibliographical references and index. |
Contents |
Debunking the myth : new customers will not save your business -- Surveying the landscape : the essential components of an Evergreen organization -- Examining the principle of character : the botany of your company -- Examining the principle of community : creating a forest from a single seed -- Examining the principle of content : the beauty of having a multitude of branches -- Becoming intimately familiar with your customers : getting your hands in the soil -- Getting loyalty programs right : building a tree house and letting your customers climb to reach it -- Articulating a new approach to customer service : tending to your garden (and pulling those weeds!) -- Gathering customer intelligence : examining the botany of individual leaves -- Bringing back lost customers : bringing wilted leaves back to life -- Bringing in new customers : creating optimal growing conditions. |
Subject |
Customer relations.
|
|
Customer loyalty.
|
ISBN |
9780814434437 |
|
0814434436 |
|