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Author Fleming, Noah.

Title Evergreen : cultivate the enduring customer loyalty that keeps your business thriving / Noah Fleming.

Publication Info. New York : American Management Association, [2015]

Copies

Location Call No. Status
 Bristol, Main Library - Non Fiction  658.812 FLEMING    Check Shelf
 East Hartford, Wickham Branch Library - Adult Department  658.8 FLEMING    Check Shelf
 Newington, Lucy Robbins Welles Library - Adult Department  658.812 FLEMING    Check Shelf
 Wethersfield Public Library - Non Fiction  658.8 FLEMING    Check Shelf
Description xiv, 272 pages ; 24 cm
Note Includes index.
Bibliography Includes bibliographical references and index.
Contents Debunking the myth : new customers will not save your business -- Surveying the landscape : the essential components of an Evergreen organization -- Examining the principle of character : the botany of your company -- Examining the principle of community : creating a forest from a single seed -- Examining the principle of content : the beauty of having a multitude of branches -- Becoming intimately familiar with your customers : getting your hands in the soil -- Getting loyalty programs right : building a tree house and letting your customers climb to reach it -- Articulating a new approach to customer service : tending to your garden (and pulling those weeds!) -- Gathering customer intelligence : examining the botany of individual leaves -- Bringing back lost customers : bringing wilted leaves back to life -- Bringing in new customers : creating optimal growing conditions.
Subject Customer relations.
Customer loyalty.
ISBN 9780814434437
0814434436
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