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Author Hawthorne, Fran.

Title Ethical chic : the inside story of the companies we think we love / Fran Hawthorne.

Publication Info. Boston : Beacon Press, [2012]
©2012

Copies

Location Call No. Status
 Burlington Public Library - New Materials  174.4 HAW    Check Shelf
 Newington, Lucy Robbins Welles Library - Adult Department  174.4 HAWTHORNE    Check Shelf
 West Hartford, Bishop's Corner Branch - Non Fiction  174.4 HAWTHORNE    Check Shelf
 West Hartford, Noah Webster Library - Non Fiction  174.4 HAWTHORNE    Check Shelf
Description xxvi, 181 pages ; 24 cm
Bibliography Includes bibliographical references (pages 171-181).
Contents Introduction: the image -- Tom's of Maine : Woodstock toothpaste -- Timberland : how green is my leather -- Starbucks : coffee as a brand name -- Apple : the coolest of them all -- Trader Joe's : are we having fun yet? -- American Apparel : sex and the T-shirt -- The reality.
Subject Corporations -- Moral and ethical aspects -- United States -- Case studies.
Business ethics -- United States -- Case studies.
Social responsibility of business -- United States -- Case studies.
Corporate image -- United States -- Case studies.
Brand loyalty -- United States -- Case studies.
ISBN 9780807000946 alkaline paper $25.95
0807000949 alkaline paper
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