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Author Roman, Kenneth.

Title The king of Madison Avenue : David Ogilvy and the making of modern advertising / Kenneth Roman.

Publication Info. New York : Palgrave Macmillan, 2009.
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Copies

Location Call No. Status
 Burlington Public Library - Adult Department  B OGILVY    Check Shelf
 Enfield, Main Library - Biographies  B OGILVY    Check Shelf
 Mansfield, Main Library - Adult Biography  B OGILVY    Check Shelf
 Simsbury Public Library - Biographies  BIOG OGILBY, DAVID    Check Shelf
 Windsor, Main Library - Adult Department  B-OGILVY, D.    Check Shelf
Edition First edition.
Description xiv, 282 pages, 8 unnumbered pages of plates : illustrations ; 25 cm
Bibliography Includes bibliographical references (pages [249]-271) and index.
Summary Famous for his colorful personality and formidable intellect, David Ogilvy transformed the advertising world. This work describes the creation of some of history's most famous advertising campaigns, and how Ogilvy's approach is still relevant for today's professionals.
Subject Ogilvy, David, 1911-1999.
Advertising executives -- United States -- Biography.
Advertising agencies -- United States -- History -- 20th century.
Advertising -- United States -- History -- 20th century.
Added Title David Ogilvy and the making of modern advertising
ISBN 9781403978950
1403978956
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