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Author Schor, Juliet.

Title Born to buy : the commercialized child and the new consumer culture / Juliet B. Schor.

Publication Info. New York : Scribner, 2004.
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Copies

Location Call No. Status
 Farmington, Main Library - Adult Department  305.23 SCH    Check Shelf
 University of Saint Joseph: Pope Pius XII Library - Standard Shelving Location  305.23 S374B c.2  Check Shelf
Description ix, 275 pages : illustrations ; 24 cm
Bibliography Includes bibliographical references (pages 247-258) and index.
Contents The changing world of children's consumption -- From Tony the Tiger to Slime time live : the content of commercial messages -- The virus unleashed : ads infiltrate everyday life -- Captive audiences : the commercialization of public schools -- Dissecting the child consumer : the new intrusive research -- Habit formation : selling kids on junk food, drugs, and violence -- How consumer culture undermines children's well-being -- Empowered or seduced? : the debate about advertising and marketing to kids -- Decommercializing childhood : beyond Big Bird, Bratz dolls, and the Back Street Boys.
Subject Child consumers -- United States.
Young consumers -- United States.
Advertising and children -- United States.
Materialism -- Social aspects -- United States.
Child development -- United States.
Children -- United States -- Social conditions.
Child welfare -- United States.
Added Title Commercialized child and the new consumer culture
ISBN 068487055X
0684870568 paperback
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