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Author Murray, David Kord.

Title Borrowing brilliance : the six steps to business innovation by building on the ideas of others / David Kord Murray.

Publication Info. New York : Gotham Books, [2009]
©2009

Copies

Location Call No. Status
 Manchester, Main Library - Non Fiction  658.4063 MURRAY    Check Shelf
 Middletown, Russell Library - Adult Nonfiction  658.4063 MUR    Check Shelf
 New Britain, Main Library - Non Fiction  658.4063 M96    Check Shelf
Description 292 pages : illustrations ; 24 cm
Bibliography Includes bibliographical references (pages 284-289).
Summary Outlines a program for professional innovation that adapts and develops existing ideas, explaining how to define specific problems, connect borrowed ideas in accordance with needs, and identify strengths and weaknesses of possible solutions.
Subject Creative ability in business.
Creative thinking.
Diffusion of innovations.
ISBN 9781592404780 hardback
1592404782 hardback
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