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Corporate Author Grip (Firm : Chicago, Ill.), responsible party.

Title Best practices for graphic designers : packaging : an essential guide for implementing effective package design solutions / Grip.

Publication Info. Beverly, MA : Rockport Publishers, 2013.

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Location Call No. Status
 Rocky Hill - Downloadable Materials  EBSCO Ebook    Downloadable
Rocky Hill cardholders click here to access this title from EBSCO
Description 1 online resource (191 pages) : color illustrations
Note Print version record.
Contents ""Cover""; ""Title Page""; ""Contents""; ""Chapter 1: SHELVING, DESIGNED TO SELL""; ""Chapter 2: BEYOND THE SHELF, DESIGNING FOR USAGE""; ""Chapter 3: WORKING WITH A BUDGET""; ""Chapter 4: NAMING SYSTEMS & VARIETIES""; ""Chapter 5: PRIMARY VS. SECONDARY PACKAGING""; ""Chapter 6: IN-HOUSE AGENCIES""; ""Chapter 7: MATERIALS & SUBSTRATES""; ""Chapter 8: BRAND REFRESH""; ""Chapter 9: COLOR""; ""Chapter 10: PHOTOGRAPHY & STYLING""; ""Chapter 11: DESIGNING FOR FOOD""; ""Chapter 12: HUMOR""; ""Chapter 13: PACKAGING FOR KIDS""; ""Chapter 14: SPIRITS, WINE & BEER""; ""Chapter 15: MAKE IT GIFTABLE""
""Chapter 16: ENDCAP""""DESIGNER CREDITS""; ""ABOUT THE AUTHOR""
Subject Packaging -- Design.
Packaging -- Design.
ART -- Techniques -- Drawing.
Packaging -- Design. (OCoLC)fst01050166
Genre/Form Electronic books.
Other Form: Print version: Grip (Firm : Chicago, Ill.), responsible party. Best practices for graphic designers. Beverly, MA : Rockport Publishers, 2013 9781592538133 (DLC) 2013018122 (OCoLC)827258295
ISBN 9781610589529 (electronic bk.)
1610589521 (electronic bk.)
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