| Description |
341 pages : illustrations ; 25 cm |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Introduction : the beginning of history / Steven Heller -- American graphic design expression : the evolution of American typography / Katherine McCoy -- A history of design, a history of concerns / Jorge Frascara -- Construction work / Victor Margolin -- Wheels of fortune / William Owen -- Two magazines of the turbulent '60s : a '90s perspective / Philip B. Meggs -- Post-Saturday Evening Post : magazine design and its dis-contents / Ellen Lupton -- Esquire and its art directors : a survivor's tale / Steven Heller -- Kicking up a little dust / Michael Dooley. |
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Lester Beall : a creative genius of the simple truth / R. Roger Remington -- On Merle Armitage : the impresario of book design / Roy R. Behrens -- Heartfield in context / Maud Lavin -- Peter Behrens : design's man of the century? / Philip B. Meggs -- Lucien Bernhard : the master who couldn't draw straight / Steven Heller -- The search for Georg Olden / Julie Lasky -- An eminent pre-modernist : the curious case of T.M. Cleland / Philip B. Meggs -- H.N. Werkman : the outsider / Alston W. Purvis -- Alvin Lustig : born modern / Steven Heller. |
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Fortunato Depero : cheering up the universe / Steven Heller -- Cipe Pineles : artist as art director / Martha Scotford -- Massin ahead of time / John Gall and Steven Brower -- Alexander Liberman : on overcoming aesthetics / Veronique Vienne -- The brand named Walter Landor : historical view / Veronique Vienne -- Helene Gordon-Lazareff : the tsarina who was Elle / Veronique Vienne -- A retrospective : Herbert Matter / Armin Hofmann -- Dan Friedman : the design world's favorite enigma / Steven Holt -- The visual thinker Henry Wolf! / Michael Kaplan. |
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For the voice / Philip B. Meggs -- Bauhaus in Dessau / Rudolf Arnheim -- Piet Zwart's NKF catalog / Philip B. Meggs -- The bald soprano / Philip B. Meggs -- A brave new world : understanding deconstruction / Chuck Byrne and Martha Witte -- The advertising of Magritte/the Magritte in advertising / Georges Roque -- Film posters by Moscow's Stenberg Brothers, 1923-33 / Christopher Mount -- Souls on fire / Michele Y. Washington -- Polemics and politics, American style / Steven Heller -- The rise and fall of design at a great corporation / Philip B. Meggs. |
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Advertising : the mother of graphic design / Steven Heller -- Ad campaign of the century / Eve M. Kahn -- A certain commitment : art and design at the Royal PTT / Paul H. Hefting -- Renewal and upheaval : Dutch design between the wars / Alston W. Purvis -- Interview with Louis Danziger / Steven Heller. |
| Subject |
Commercial art -- 20th century -- History.
|
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Commercial artists -- Biography.
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| Added Author |
Heller, Steven.
|
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Ballance, Georgette.
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| ISBN |
1581150946 paperback |
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