LEADER 00000cam  22000004a 4500 
001    ocm46473854 
003    OCoLC 
005    20020204000000.0 
008    010314t20012001nyua     b    001 0deng   
010      2001022588 
020    1581150946|qpaperback 
035    (OCoLC)46473854 
040    DLC|beng|cDLC|dOCLCQ|dIOP 
042    pcc 
049    WHPP 
050 00 NC998.4|b.G667 2001 
082 00 741.6/09/04|221 
245 00 Graphic design history /|cedited by Steven Heller and 
       Georgette Balance. 
264  1 New York :|bAllworth Press,|c[2001] 
264  4 |c©2001 
300    341 pages :|billustrations ;|c25 cm 
336    text|btxt|2rdacontent 
337    unmediated|bn|2rdamedia 
338    volume|bnc|2rdacarrier 
504    Includes bibliographical references and index. 
505 00 |tIntroduction : the beginning of history /|rSteven Heller
       --|tAmerican graphic design expression : the evolution of 
       American typography /|rKatherine McCoy --|tA history of 
       design, a history of concerns /|rJorge Frascara --
       |tConstruction work /|rVictor Margolin --|tWheels of 
       fortune /|rWilliam Owen --|tTwo magazines of the turbulent
       '60s : a '90s perspective /|rPhilip B. Meggs --|tPost-
       Saturday Evening Post : magazine design and its dis-
       contents /|rEllen Lupton --|tEsquire and its art directors
       : a survivor's tale /|rSteven Heller --|tKicking up a 
       little dust /|rMichael Dooley. 
505 00 |tLester Beall : a creative genius of the simple truth /
       |rR. Roger Remington --|tOn Merle Armitage : the 
       impresario of book design /|rRoy R. Behrens --|tHeartfield
       in context /|rMaud Lavin --|tPeter Behrens : design's man 
       of the century? /|rPhilip B. Meggs --|tLucien Bernhard : 
       the master who couldn't draw straight /|rSteven Heller --
       |tThe search for Georg Olden /|rJulie Lasky --|tAn eminent
       pre-modernist : the curious case of T.M. Cleland /|rPhilip
       B. Meggs --|tH.N. Werkman : the outsider /|rAlston W. 
       Purvis --|tAlvin Lustig : born modern /|rSteven Heller. 
505 00 |tFortunato Depero : cheering up the universe /|rSteven 
       Heller --|tCipe Pineles : artist as art director /|rMartha
       Scotford --|tMassin ahead of time /|rJohn Gall and Steven 
       Brower --|tAlexander Liberman : on overcoming aesthetics /
       |rVeronique Vienne --|tThe brand named Walter Landor : 
       historical view /|rVeronique Vienne --|tHelene Gordon-
       Lazareff : the tsarina who was Elle /|rVeronique Vienne --
       |tA retrospective : Herbert Matter /|rArmin Hofmann --
       |tDan Friedman : the design world's favorite enigma /
       |rSteven Holt --|tThe visual thinker Henry Wolf! /
       |rMichael Kaplan. 
505 00 |tFor the voice /|rPhilip B. Meggs --|tBauhaus in Dessau /
       |rRudolf Arnheim --|tPiet Zwart's NKF catalog /|rPhilip B.
       Meggs --|tThe bald soprano /|rPhilip B. Meggs --|tA brave 
       new world : understanding deconstruction /|rChuck Byrne 
       and Martha Witte --|tThe advertising of Magritte/the 
       Magritte in advertising /|rGeorges Roque --|tFilm posters 
       by Moscow's Stenberg Brothers, 1923-33 /|rChristopher 
       Mount --|tSouls on fire /|rMichele Y. Washington --
       |tPolemics and politics, American style /|rSteven Heller -
       -|tThe rise and fall of design at a great corporation /
       |rPhilip B. Meggs. 
505 00 |tAdvertising : the mother of graphic design /|rSteven 
       Heller --|tAd campaign of the century /|rEve M. Kahn --|tA
       certain commitment : art and design at the Royal PTT /
       |rPaul H. Hefting --|tRenewal and upheaval : Dutch design 
       between the wars /|rAlston W. Purvis --|tInterview with 
       Louis Danziger /|rSteven Heller. 
650  0 Commercial art|y20th century|xHistory. 
650  0 Commercial artists|vBiography. 
700 1  Heller, Steven. 
700 1  Ballance, Georgette. 
994    90|bWHP