| Edition |
First edition. |
| Description |
xxix, 224 pages : illustrations ; 24 cm |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
The 1% windfall -- I: The foundation of pricing: value-based pricing -- Capture value by thinking like a customer -- II: The strategy of pricing -- Pick-a-plan -- Versioning -- Differential pricing -- III: Implementation: use price to profit and grow -- Offensive pricing: create a pricing blossom strategy -- Defensive pricing: recession, inflation, and new competitors -- Create a culture of profit -- Make a pricing action plan. |
| Summary |
"A book that explores the importance of pricing by simply asking: How does increasing prices just 1% impact profit?"--Provided by publisher. |
| Subject |
Pricing.
|
| Added Title |
One percent windfall |
| ISBN |
9780061684326 hardback |
|
0061684325 hardback |
|
