Title Medicines as a service : a New Commercial Model for Big Pharma in the Postblockbuster World / Soeren Mattke, Lisa Klautzer, and Tewodaj Mengistu.

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Santa Monica, CA : RAND Health, [2012]

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Description	1 online resource (1 PDF file (11 pages)).
Series	Occasional paper
	Occasional paper (Rand Corporation)
Note	Title from PDF caption.
Bibliography	Includes bibliographical references.
Summary	The pharmaceutical industry can reconfigure its considerable resources to develop innovative and meaningful business models that are based on services related to prescription drugs for chronic conditions. We argue that such innovation beyond the pill is consistent with the core capabilities of large pharmaceutical companies and has the potential to achieve profit levels similar to those of its traditional models. Our argument is based on the fact that, although effective medicines for most chronic conditions exist, access and adherence to medicines are far from what would be needed to achieve full treatment efficacy. Therefore, value can be created by getting and keeping more patients on their drugs, and innovative business models would allow pharmaceutical companies to capture that value.
Note	Version viewed Sept. 9, 2014.
Contents	Medicines as a Service.
Subject	Pharmaceutical services.
	Pharmaceutical industry.
	Chronic Disease -- drug therapy.
	Drug Industry -- economics.
	Medication Adherence.
	Developing Countries.
	Models, Theoretical.
	MEDICAL -- Pharmacology.
	Pharmaceutical industry. (OCoLC)fst01060129
	Pharmaceutical services. (OCoLC)fst01060201
Added Author	Klautzer, Lisa.
	Mengistu, Tewodaj.
	RAND Health.
Other Form:	Print version: Mattke, Soeren. Medicines as a Service : A New Commercial Model for Big Pharma in the Postblockbuster World. Santa Monica : RAND Corporation, ©2012
ISBN	9780833076465
	0833076469

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Title Medicines as a service : a New Commercial Model for Big Pharma in the Postblockbuster World / Soeren Mattke, Lisa Klautzer, and Tewodaj Mengistu.

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