| Description |
xvii, 140 pages : illustrations (black and white) ; 21 cm |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Introduction. Good health depends on better communciation and stronger partnerships / Ruth J. Katz, Maureen Byrnes, and Brian C. Castrucci -- Perceptions of public health : the gaps between insiders and other leaders / Moriah Gendelman -- Communicating for change : how we deliver our ideas matters / Nat Kendall-Taylor -- Winning words and strategic stories : building public support for public health / Doug Hattaway and Eric Zimmermann -- Tools : effective messaging and storytelling for public health / Mark Miller and Rachel Locke -- How to tell impactful stories / Soledad O'Brien and Rose Arce -- Think like a marketer : find your hook, make it beautiful, and humanize the numbers / Sarah Martin, with contributions by Anna Duin -- Conclusion. Communication in the public health: where we go from here / Karen DeSalvo.. |
| Summary |
"Public health policies and practices have an impact on most everyone's daily life. Practitioners monitor emerging infections and rates of chronic disease, conduct food safety and restaurant inspections, and work to reduce the likelihood of injuries, among dozens of other complex, science-based responsibilities designed to improve the public's health and well-being"-- Provided by publisher. |
| Subject |
Social medicine.
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Communication in medicine.
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Public health administration.
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Public Health Administration -- methods.
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Communication.
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Community-Institutional Relations.
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Intersectoral Collaboration.
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Communication in medicine. (OCoLC)fst00870205
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Public health administration. (OCoLC)fst01082334
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Social medicine. (OCoLC)fst01122637
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| Added Author |
Miller, Mark R. (Mark Richard), editor.
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Castrucci, Brian C., editor.
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Locke, Rachel, editor.
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Haskins, Julia, editor.
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Castillo, Grace, editor.
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de Beaumont Foundation, issuing body.
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| Note |
New way to communicate about public health |
| Other Form: |
Online version: Talking health New York, NY : Oxford University Press ; [Bethesda, Maryland] : de Beaumont Foundation, [2022] 9780197528488 (DLC) 2022005958 |
| ISBN |
9780197528464 paperback |
|
0197528465 paperback |
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9780197528488 electronic publication |
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9780197528495 electronic book |
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