| Edition |
Revised and expanded tenth anniversary edition. |
| Description |
xxii, 510 pages : illustrations ; 23 cm. |
| Series |
California studies in food and culture ; [3] |
|
California studies in food and culture ; 3.
|
| Bibliography |
Includes bibliographical references (pages 425-486) and index. |
| Contents |
Introduction: The food industry and "eat more". -- Part 1: Undermining dietary advice. From "eat more" to "eat less," 1900-1990 ; Politics versus science : opposing the food pyramid, 1991-1992 ; "Deconstructing" dietary advice -- Part 2: Working the system. Influencing government : food lobbies and lobbyists ; Co-opting nutrition professionals ; Winning friends, disarming critics ; Playing hardball : legal and not -- Part 3: Exploiting kids, corrupting schools. Starting early : underage consumers ; Pushing soft drinks : "pouring rights" -- Part 4: Deregulating dietary supplements. Science versus supplements : "a gulf of mutual incomprehension" ; Making health claims legal : the supplement industry's war with the FDA ; Deregulation and its consequences -- Part 5: Inventing techno-foods. Go forth and fortify ; Beyond fortification : making foods functional ; Selling the ultimate techno-food : olestra -- Conclusion: The politics of food choice -- Afterword: Food politics : ten years later and beyond -- Appendix: Issues in nutrition and nutrition research. |
| Summary |
Examines how marketing practices promote overeating and malnutrition, and discusses the influence the food industry has over government and health care. |
| Subject |
Nutrition policy -- United States.
|
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Food -- Marketing -- Moral and ethical aspects -- United States.
|
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Food industry and trade -- United States.
|
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Food Industry -- United States.
|
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Politics -- United States.
|
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Social Marketing -- United States.
|
| ISBN |
9780520275966 |
|
0520275969 |
|
