| Description |
viii, 277 pages ; 23 cm |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Acknowledgments -- Prologue : Rising above the crowd -- pt. 1. Why should you care? -- 1. Take off the bushel basket -- 2. Tried... but not necessarily true -- 3. Understanding the audience -- 4. Performance ready -- pt. 2. Before saying yes -- 5. You're the star -- 6. do I really need to do this? -- pt. 3. Before you write a word -- 7. Be prepared -- 8. Find the hook -- 9. Keep the focus on you -- pt. 4. As you write -- 10. Getting down to it -- 11. Of headlines, humor, and aha's -- pt. 5. Showtime -- 12. Before you say a word -- 13. Stand and deliver -- 14. After the talking's done -- Appendix A : The speaker's checklist -- Appendix B : Research resources -- Appendix C : When someone else will write your speech -- Appendix D : How about ther ROI? -- Index. |
| Subject |
Public speaking.
|
|
Communication in management.
|
| ISBN |
0814472516 |
|
9780814472514 |
|
