1 volume (various pagings) : illustrations ; 23 cm
Note
Rev. ed. of: Starting and running a successful newsletter or magazine. 2nd ed. c1998.
Bibliography
Includes bibliographical references and index.
Contents
Why every publisher needs this book -- Smart publishing -- Building the reader relationship -- Developing your circulation strategy -- Subscription budgeting and profitability -- Building your advertising business -- Using ancillary products to grow your company -- Raising money and working with investors -- Minding your own business: gathering and using financial information wisely -- Getting help from other people -- Managing employees -- An Internet publishing strategy for a small business -- Making strategies -- Troubleshooting -- Resources for publishers.
