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Book Cover
book
BookBook
Author Holdford, David A.

Title Marketing for pharmacists / David A. Holdford.

Publication Info. Washington, D.C. : American Pharmacists Association, [2007]
©2007
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Location Call No. Status
 University of Saint Joseph: Pope Pius XII Library - Reference Material  PHARM QV 737 H727M 2007    In-Library Use Only
Edition Second edition.
Description xi, 333 pages : illustrations ; 23 cm
Bibliography Includes bibliographical references and index.
Contents Introduction to marketing -- Important marketing concepts -- Characteristics of services -- Managing service performance -- Designing pharmacy services -- Consumer behavior -- Consumers' evaluation of service -- Strategic marketing planning -- Marketing strategies -- Market segmentation -- Marketing communication -- Pricing pharmacist services / Norman V. Carroll -- Channels of distribution / Norman V. Carroll.
Subject Pharmacy -- Practice.
Marketing.
Community Pharmacy Services.
Marketing -- methods.
ISBN 9781582121062
1582121060
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