Skip to content
Catalog
You are not logged in |Login  
Add to My Lists Add to Bag MARC Display Return to Browse More Information
     
Limit search to available items
Previous Record Next Record
Book Cover
book
BookBook
Author Sivulka, Juliann.

Title Ad women : how they impact what we need, want, and buy / Juliann Sivulka.

Publication Info. Amherst, N.Y. : Prometheus Books, 2009.

Copies

Location Call No. Status
 University of Saint Joseph: Pope Pius XII Library - Standard Shelving Location  659.1 S624A    Check Shelf
Description 415 pages : illustrations ; 24 cm
Bibliography Includes bibliographical references and index.
Contents Introduction: Women, the body and soul of advertising -- Customers become consumers : the evolution of marketing, advertising, and American consumer culture -- The entering wedge : the women's viewpoint and advertising -- It takes a woman to sell a woman : designing Mrs. Consumer -- The business of femininity : selling Mrs. Consumer -- The Depression and war years : retail, radio, and yellow writing -- The fabulous fifties : redesigning Mr. and Mrs. Consumer -- The fabulous fifties : selling Mr. and Mrs. Consumer -- The second wave of ad women : the forces of feminism -- The womanists : alternative visions in the twentieth century -- The third wave of ad women -- Epilogue: Ad women on top.
Subject Women in the advertising industry -- United States -- History.
Women in marketing -- United States -- History.
Businesswomen -- United States -- History.
Advertising -- United States -- History.
Consumers -- United States -- History.
Social change -- United States -- History.
ISBN 9781591026723 hardcover
1591026725 hardcover
-->
Permanent Link
Add a Review

 

Library Links

Encore

Search Tools

Language Settings

English
Español