Skip to content
Catalog
You are not logged in |Login  
Add to My Lists Add to Bag MARC Display Return to Browse More Information
     
Limit search to available items
Previous Record Next Record
Book Cover
book
BookBook
Author Witter, Lisa.

Title The she spot : why women are the market for changing the world--and how to reach them / Lisa Witter and Lisa Chen ; foreword by Gary Hirshberg.

Publication Info. San Francisco : Berrett-Koehler Publishers, [2008]
©2008
Connect to
Connect to http://www.loc.gov/catdir/toc/fy0805/2008009811.html

Copies

Location Call No. Status
 University of Saint Joseph: Pope Pius XII Library - Standard Shelving Location  658.834 W829S    Check Shelf
Edition First edition.
Description xxiii, 187 pages ; 24 cm.
Series A BK business book
BK business book.
Note "A BK business book."
Bibliography Includes bibliographical references (pages 157-168) and index.
Contents Introduction : A women-centered (marketing) revolution -- pt. 1. Understanding the she spot -- Why women matter -- How women think -- What women want -- pt. 2. How to hit the she spot -- Care -- Connect -- Cultivate -- Control -- pt. 3. Where to hit the she spot -- Where to reach women -- Segmenting the women's market -- Conclusion : The not-so-secret secret to changing the world.
Subject Women consumers -- United States.
Social marketing -- United States.
Women in nonprofit organizations -- United States.
Added Author Chen, Lisa, 1973-
ISBN 9781576754726 hardcover alkaline paper
1576754723 hardcover alkaline paper
-->
Permanent Link
Add a Review

 

Library Links

Encore

Search Tools

Language Settings

English
Español