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Book
Author
Popcorn, Faith.
Title
EVEolution : the eight truths of marketing to women / Faith Popcorn and Lys Marigold.
Publication Info.
New York : Hyperion, [2000]
©2000
Copies
Location
Call No.
Status
East Hartford, Raymond Library - Adult Department
658.8342 P
Check Shelf
Edition
First edition.
Description
xxv, 272 pages : illustrations ; 25 cm
Bibliography
Includes bibliographical references (pages [247]-250) and index.
Subject
Women consumers -- United States.
Marketing -- United States.
Women -- United States -- Attitudes.
Sex differences.
ISBN
0786865237
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