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BookBook
Author Quinlan, Mary Lou.

Title Just ask a woman : cracking the code of what women want and how they buy / Mary Lou Quinlan.

Publication Info. Hoboken, N.J. : J. Wiley & Sons, [2003]
©2003
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Copies

Location Call No. Status
 University of Saint Joseph: Pope Pius XII Library - Standard Shelving Location  658.834 Q7J    Check Shelf
 Wethersfield Public Library - Non Fiction  658.834 QUINLAN    Check Shelf
Description xi, 260 pages ; 24 cm
Bibliography Includes bibliographical references (pages 249-252) and index.
Contents A checklist for marketers : listening or not? -- Self-induced stress -- Deliberate decision making -- The vigilante shopper -- The tug of war with the mirror -- Intimate with technology -- Demanding respect -- Craving comfort.
Subject Women consumers -- United States.
Marketing -- United States.
Women -- United States -- Attitudes.
ISBN 0471369209 cloth alkaline paper
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