| Description |
1 online resource |
| Note |
Online resource; title from EPUB title page (Library Ideas, viewed Jan. 15, 2014). |
| Bibliography |
Includes bibliographical references. |
| Summary |
According to a 2007 survey by Netcraft, there are more than 108 million Web sites worldwide. Every Web site needs to be designed. The Pricing & Ethical Guidelines Handbook published by the Graphic Arts Guild reports that the average cost of designing a Web site for a small corporation can range from $7,750 to $15,000. It is incredibly easy to see the enormous profit potential. Web design businesses can be run part- or full-time and can easily be started in your own home. As such, they are one of the fastest growing segments of the Internet economy. This book will teach you all you need to know about getting your own Web site design business started in the minimum amount of time. Here is the manual you need to cash in on this highly profitable segment of the industry. This book is a comprehensive and detailed study of the business side of Web site design. It should be studied by anyone investigating the opportunities of opening a Web design business and will arm you with everything you need, including & nbsp;sample business forms, contracts, worksheets and checklists for planning, opening, and running day-to-day operations, plans and layouts, and dozens of other valuable, time-saving tools that no entrepreneur should be without. While providing detailed instructions and examples, the author leads you through finding a location that will bring success, drawing up a winning business plan (the Companion CD-ROM has the actual business plan that can be used in MS Word), buying (and selling) a Web design store, pricing formulas, sales planning, tracking competitors, bookkeeping, media planning, pricing, copy writing, hiring and firing employees, motivating workers, managing and training employees, accounting procedures, successful budgeting, and profit planning development. By reading this book, you will become knowledgeable about basic cost control systems, retail math and pricing issues, Web site plans and diagrams, software and equipment layout and planning, legal concerns, sales and marketing techniques, IRS reporting requirements, customer service, direct sales, monthly profit and loss statements, tax preparation, public relations, general management skills, low and no cost ways to satisfy customers and build sales, and low cost internal marketing ideas, as well as thousands of great tips and useful guidelines. The manual delivers literally hundreds of innovative ways to streamline your business. Learn new ways to make your operation run smoother and increase performance. Shut down waste, reduce costs, and increase profits. Business owners will appreciate this valuable resource and reference it in their daily activities as a source for ready-to-use forms, Web sites, operating and cost cutting ideas, and mathematical formulas that can be easily applied. |
| Contents |
CHAPTER 1; A Brief History of the Internet; The General Structure of the Internet; Internet Users as Your Clients; Chapter Resources; Chapter 2; Defining Your Business Objectives; Positioning Your Company; Sizing Up and Weighing In; Maintaining Realistic Expectations; The Many Hats of the Web Designer; Putting It Together: Creating an Efficient Business & Marketing Plan; Performing a Market Analysis; Establishing Business Objectives; Establishing Marketing Strategies; Creating an Effective Business Plan; Starting Your Own Business; Employer Identification Number & Business Licenses. |
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Chapter ResourcesCHAPTER 3; The Challenge of Web Site Design; Establishing an Online Brand; Creativity and Planning; Dynamic versus Static Web Site Design; Implementing Web Design Fundamentals; Tools of the Trade; Chapter Resources; Chapter 4; Define the Purpose of Your Design Project; Hosting and Page Layout Considerations; Electronic Commerce and Shopping Carts; Incorporating Content in Web Site Design; Chapter Resources; CHAPTER 5; Planning Your Own Web Site; Key Design Techniques to Support Your Online Presence; When in Doubt, Automate; Chapter Resources; CHAPTER 6; Pricing Your Price. |
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Reasonable Rates and Common MistakesPackage Planning: Deals to Offer Your Customers; Chapter Resources; CHAPTER 7; Opening the Dialogue; Presenting a Portfolio; The Ace Presentation; The Art of Body Language & the Interview; The Art of the Proposal; Calls to Action; Chapter Resources; CHAPTER 8; What is in a Name? Basic Branding as a Competitive Tool; Personality in Branding; Moving With the Times; Chapter Resources; CHAPTER 9; Target Practice; How to Market: Building Efficiency with Style; Follow-Up That Sells; Great Works of Literature: Sales and Marketing Material. |
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Practice What You Preach: Market Your Business OnlineChapter Resources; CHAPTER 10; Poor Money Management From Zero to Golden: Building a Sound Budget; Accounting Systems and How to Use Them; Chapter Resources; CHAPTER 11; The Situation of the Employer; Responsibilities of Employers; Managing Your Workforce; Chapter Resources; CHAPTER 12; Successful Search Engine Optimization; Meta Tag Definition and Implementation; How to Use the Correct Keywords; Optimization of Web Page Content; Optimization Tips for Web Sites; Chapter Resources; CHAPTER 13; What is a Blog; The Construction of a Blog. |
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Understanding Pings and TrackbacksFreeware Blog Software; How to Sell the Blog Concept to Your Clients; Do Businesses Need a Blog?; Business Blogging Guidelines and Recommendations; Chapter Resources; CHAPTER 14; Pay-Per-Click Advertising Walkthrough; Pay-Per-Click Benefits:; Cost of Pay-Per-Click Advertising; Tips, Tricks, & Secrets for Pay-Per-Click Advertising; Chapter Resources; CHAPTER 15; Work Toward Your Goals; Create a Professional Life; Always Be Realistic; Chapter Resources; CHAPTER 16; Additional Reference Books; Web Site Design Reference Books; Small Business Reference Books. |
| Local Note |
EBSCOhost Small Business Reference Center |
| Language |
English. |
| Subject |
Web site development industry.
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New business enterprises.
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Web sites -- Design -- Marketing.
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Design services -- Marketing.
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BUSINESS & ECONOMICS -- Small Business.
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Design services -- Marketing.
(OCoLC)fst00891315
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New business enterprises. (OCoLC)fst01036825
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Web site development industry. (OCoLC)fst01173247
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| Added Author |
Brown, Bruce C. (Bruce Cameron), 1965- author.
|
| Added Title |
How to open and operate a financially successful web site design business |
| ISBN |
9781601385154 (electronic book) |
|
1601385153 (electronic book) |
|
1601381433 |
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9781601381439 |
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