| Description |
xvii, 341 pages : illustrations ; 24 cm. + 1 DVD (4 3/4 in.) |
| Bibliography |
Includes bibliographical references and index. |
| Summary |
In a question-and-answer format, covers the details of creating a Web site, with information on such topics as finding a host, creating content, design and layout, marketing, and security. |
| Contents |
1. Domain names : Have you thought of a good domain name for your website? ; Do you need multiple domain names? ; How much should you pay for a domain? ; Do you know what makes a good domain registrar? ; Who will register your domain and in whose name? -- 2. Web hosting : Do you need to find a web hosting provider for your site? ; What is the difference between a web hosting provider and an ISP? ; How reliable is the web hosting provider? ; What kind of support does the web hosting provider offer? ; Does the web hosting provider have a good hosting control panel? ; What type of server and which operating system do you require? ; Does your website have specific software requirements? ; How much storage space and bandwidth do you need for your site? ; How much should you be paying for web hosting? ; Do you have a strong hosting username and password? -- 3. E-mail : Should your e-mail be on a separate server from your website? ; Does your e-mail address use your domain name? ; Can you easily manage e-mail through your web hosting provider? ; Can you access your domain e-mail through a web browser? ; Do you need an e-mail account or an e-mail alias? -- 4. Design and layout : Who will design your site? ; Will the design of your site support your content or distract from it? ; Will your site layout make your content clear? ; What will be the width and height of your website? ; How will the design of the text make your content clear? ; Will images be used effectively in your design? ; Will your design make good use of white space? ; How will your site design use color? ; Will the background of your site help focus the content or distract from it? ; How will elements within content be set off from the body text? ; Will your site design display well in different browsers? ; Will your site design display well on mobile devices? ; Will the design of your site navigation complement or clutter your site? ; Will you be using animation in your design? -- |
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5. User experience : Will your navigation menus be easy to use? ; Will your site load quickly? ; Will visitors easily know how to stay in touch with you? ; Will your site use popups? ; Will your forms be easy to use? ; What happens if a page on your site does not exist? ; How easily will your pages print? ; How user-friendly will your links be? ; Will your site have special requirements for certain features to work? ; Could you hide some content or options to reduce visual clutter? ; How easily will visitors find important details specific to your site? ; How will you test the user-friendliness of your site? -- 6. Construction : Will your site be static or dynamic? ; Will your site be built with a content management system (CMS)? ; Will you use tables or style sheets to lay out your site? ; How effectively will style sheets be used on your website? ; What tools will be needed for building a site or its content? ; Will your HTML be bloated? ; Will your site files be clearly organized? ; Will your nontext files use the proper file types? ; Which languages other than HTML will you use to build your site? -- 7. Content : Will your content serve your site's purpose? ; Will your content be easily accessible? ; Will the content of each page have a single focus? ; Will your written content be correct, clear, and well structured? ; How effectively will your content use links? ; Will you effectively use images in your content? ; How will you use video or audio in your content? ; Will your site use a splash page ; What content will be on your home page? ; What basic content pages will be on your site? ; Will you be blogging on your site? ; Will you be selling online? -- |
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8. Marketing and promotion : Do you have a web marketing plan? ; How will you build your e-mail list? ; How will you market yourself using e-mail? ; How will you manage your mailing list? ; Which social media will you use to promote yourself? ; How will you use social media to promote yourself? ; How will you integrate your site with social media? ; How will your site promote itself? ; Do you have a plan for getting important sites to link to you? ; Do you have content you can offer to other sites? ; Are you willing to get in front of the public online or off? ; Will paid online advertising be part of your marketing plan? ; Is affiliate marketing something you could use? ; What free forms of advertising and promotion will you use online? ; How will you be promoting your site offline? ; How do you plan to track website visitors and marketing results? -- 9. Search engine optimization : What are your search engine expectations? ; How do you plan to research useful keywords for your site? ; Will your pages have the hidden HTML tags necessary for search engines? ; Will your content be search engine-friendly? ; Will your search engine strategy cover specialty searches? ; Will your links to and from other sites be search engine-friendly? ; Do you know what your site will look like to search engines? ; Will the HTML code for your site be search engine-friendly? ; Will you need to hire anyone to help optimize your site for search engines? -- 10. Housekeeping and security : How will you back up your site? ; Will you be regularly checking your site's functionality? ; Do you have a plan for updating site content? ; Will you routinely check your contact information? ; Will you have content you can't afford to have stolen? ; Will your site administration be securely accessed? ; Will you be collecting sensitive visitor information on your site? ; How will you protect your site from attacks? |
| Subject |
Web site development -- Miscellanea.
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| ISBN |
9780470889527 paperback |
|
0470889527 paperback |
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