Ch. 1. Netflix's deep pockets -- ch. 2. A Eureka moment -- ch. 3. Founding Netflix -- ch. 4. A rocky first year -- ch. 5. Netflix restructures -- ch. 6. From DVDs to streaming -- ch. 7. Netflix culture -- ch. 8. The Netflix effect.
Summary
This book explores how founders Reed Hastings and Marc Randolph turned a small DVD rental service into a global media empire, leading the way in the streaming revolution and pioneering new ways to study TV audiences. Features include a glossary, references, websites, source notes, and an index. Aligned to Common Core Standards and correlated to state standards.