Title Managing brand equity : capitalizing on the value of a brand name / David A. Aaker.

Publication Info.	New York : Free Press ; Toronto : Maxwell Macmillan Canada ; New York : Maxwell Macmillan International, [1991]
	©1991

Copies

Location	Call No.	Status
New Britain, Main Library - Non Fiction	658.827 AA41	Check Shelf

Description	xiii, 299 pages : illustrations ; 24 cm
Bibliography	Includes bibliographical references (pages 277-287) and index.
Subject	Brand name products -- Valuation -- United States -- Management.
	Intangible property -- Valuation -- United States -- Management.
ISBN	0029001013

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