Includes bibliographical references (pages 295-304) and index.
1. Guiding Principles -- 2. Building Formative Theoretical Models -- 3. Operationalization -- 4. Entering the Field -- 5. Exploratory or Open-Ended Observation -- 6. In-Depth, Open-Ended Interviewing -- 7. Semistructured Interviewing -- 8. Structured Ethnographic Data Collection: Ethnographic Surveys -- 9. Using Archival and Secondary Data -- 10. Ethnographic Sampling -- 11. Validity and Reliability in Ethnographic Research.
"Essential Ethnographic Methods provides the reader with an introduction to participant and non-participant observation interviewing and ethnographically-informed survey research, including structured interviews and questionnaires. These are the basic building blocks of ethnographic data collecting, providing researchers with answers to the key ethnographic questions: what's happening in this setting?; who is engaging in what kind of activities with whom?; and what do they think they're doing?"--Jacket.