| Description |
1 online resource (196 pages) |
| Note |
Print version record. |
| Contents |
Cover Page; Title Page; Copyright Page; Acknowledgments; Table of Contents; Introduction: Millennials and the Cursive Code; Is your Tail on Fire?; Caution: Trends Ahead; How I Learned to Love Millennials; Part One : A New Generation; Chapter 1: The Digital Consumer; What Makes a Generation?; Appreciate the Good News; Don't Bucket; Chapter 2: Portrait of a Millennial; My Way, Right Away, Why Pay?; Technology Rules; Social Media Matters; Timing is Everything; Everything is Negotiable; Sales Expectations are Soaring; Millennials at Work; Millennials at Home; Action Steps; Your New Customer. |
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Part Two: The Message from MillennialsChapter 3: "Don't Sell Me Anything"; Become Invisible; Light the Sales Fuse; Create a Positive Feeling; Chapter 4: "I'm Not Afraid of Technology"; Use Technology to Become Invisible; Understand and Meet the New Expectations; Do it Right; Use Networks; Don't Forget about Traditional Marketing; Chapter 5: "I Live through Social Media"; Understand the Power of Social Media; Market With Social Media; Grow the Program; Spread the Word; Have a Conversation; Chapter 6: "I Want it My Way"; Expect Prepurchase Research; Deliver Options; Prepare to Negotiate. |
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Unbundle your ServiceDon't Make them Wait; Remember the Critical Service Points; Chapter 7: "Surprise Me"; Deliver Positively Outrageous Service; Treat Me Right When things Go Wrong; Make Me Laugh; Chapter 8: "Train Me, But Don't Constrain Me"; Meet the New Employee; Understand the New Values; Hire Great People; Train your People; Measure Success; Recognize the Benefits; Part Three: The Crystal Ball; Chapter 9: What's Next?; The Path to Progress; The Future of Employees; The Future of Customer Service; A Play-by-Play Peek Ahead; Some things Never Change; Notes; Bibliography; Index. |
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About the Author. |
| Summary |
In today's digital world, the Baby Boomers and Generation X are giving way to a new generation of consumers: the Millennials. These tech-savvy consumers?bearing the mantra?my way, right way, why pay?"?want quick, customizable service that is negotiated on their terms and delivers great value. And when Millennials want help, they want it now; when they don't want help, they expect the sales staff to be invisible. In Millennial Rules: How to Sell, Serve, Surprise, and Stand Out in a Digital World, veteran business owner T. Scott Gross demystifies the newest generation and shares how businesses c. |
| Subject |
Church work with families.
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Church work with families -- United Methodist Church (U.S.)
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BUSINESS & ECONOMICS -- Industrial Management.
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BUSINESS & ECONOMICS -- Management.
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BUSINESS & ECONOMICS -- Management Science.
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BUSINESS & ECONOMICS -- Organizational Behavior.
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Church work with families. (OCoLC)fst00861031
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| Genre/Form |
Electronic books.
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| Other Form: |
Print version: Gross, T. Scott. Millennial Rules. New York : Allworth Press, 2013 9781621534204 |
| ISBN |
9781621534204 (electronic bk.) |
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1621534200 (electronic bk.) |
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