LEADER 00000cam  2200649Ii 4500 
001    ocn868920892 
003    OCoLC 
005    20150206154136.0 
006    m     o  d         
007    cr mn|         
008    140102t20142014gw ab   ob    000 0 eng d 
019    868276161 
020    9783658045210|q(electronic bk.) 
020    3658045213|q(electronic bk.) 
035    (OCoLC)868920892|z(OCoLC)868276161 
040    E7B|beng|erda|cE7B|dOCLCO|dGW5XE|dCOO|dOSU|dOCLCO|dYDXCP
       |dN$T|dVT2|dSTJ 
043    a-ts--- 
049    STJJ 
050 14 G155.A1|bS24 2014eb 
072  7 TRV|x034000|2bisacsh 
072  7 TRV|x016000|2bisacsh 
072  7 SCI|x030000|2bisacsh 
072  7 TRV|x018000|2bisacsh 
072  7 TRV|x033000|2bisacsh 
082 04 306.4/819|223 
099    WORLD WIDE WEB|aE-BOOK|aSPRINGER 
100 1  Schwaighofer, Verena,|eauthor. 
245 10 Tourist destination images and local culture :|busing the 
       example of the United Arab Emirates /|cVerena 
       Schwaighofer. 
264  1 Wiesbade ;|aNew York :|bSpringer-Gabler,|c[2014] 
264  4 |c©2014 
300    1 online resource (xiii, 167 pages) :|billustrations, 
       maps. 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
490 1  Bestmasters 
504    Includes bibliographical references (pages 121-136). 
520    An authentic, unique and memorable destination image is of
       crucial importance to be competitive in the long-term. 
       Verena Schwaighofer analyses the currently transferred 
       image of the United Arab Emirates as a tourist destination
       and to what extent the traditional Arabian culture is 
       integrated into the image strategies of image developers 
       in this country. First of all, a detailed theoretical 
       overview referring to various image types, the current 
       image transfer including critical topics related to the 
       religion of Islam, women's role in society, behaviour, 
       body language and dress code and the open-mindedness of 
       the United Arab Emirates regarding local traditions 
       related to the religion of Islam, is given. In the 
       empirical part, a mixed method, including a qualitative 
       media analysis (focusing on print and new media of image 
       developers as well as newspaper articles published by 
       journalists in the United Arab Emirates and the 
       surrounding countries) and qualitative expert interviews 
       are selected as appropriate research methodology. Contents
       Image and Destination Brands The Image of the United Arab 
       Emirates The traditional Arabian Culture Target Groups 
       Researchers and students in the fields of management and 
       innovation in tourism Executives in these areas The Author
       Verena Schwaighofer wrote her master thesis under the 
       supervision of Prof. Dr. Sc. Othmar M. Lehner at the 
       Department of Innovation and Management in Tourism at 
       Fachhochschule Salzburg, Austria. 
588    Description based on print version record. 
650  0 Culture and tourism|zUnited Arab Emirates. 
650  0 Tourism|zUnited Arab Emirates|xMarketing. 
650  0 Tourism|xTechnological innovations|zUnited Arab Emirates. 
650  7 SCIENCE / Earth Sciences / Geography|2bisacsh 
650  7 TRAVEL / Budget|2bisacsh 
650  7 TRAVEL / Hikes & Walks|2bisacsh 
650  7 TRAVEL / Museums, Tours, Points of Interest|2bisacsh 
650  7 TRAVEL / Parks & Campgrounds|2bisacsh 
655  0 Electronic books. 
776 08 |iPrint version:|aSchwaighofer, Verena.|tTourist 
       destination images and local culture.|dWiesbaden : 
       Springer Gabler, [2014]|z9783658045203|w(DLC)  2013955353
       |w(OCoLC)876082901 
830  0 BestMasters. 
994    01|bSTJ