| Description |
1 online resource (xviii, 212 pages) : illustrations. |
| Series |
Organisationskommunikation, Studien zu Public Relations/Öffentlichkeitsarbeit und Kommunikationsmanagement, 2524-3233 |
|
Organisationskommunikation. 2524-3233
|
| Access |
Open access GW5XE |
| Bibliography |
Includes bibliographical references. |
| Summary |
This Open-Access book investigates corporate diplomacy as a legitimation strategy of multinational companies in the United Arab Emirates. The author applies a neo-institutional public relations perspective, according to which societal expectations significantly shape corporate diplomacy communication. Using a multi-method research design, the author shows how corporate diplomacy is used in the host country, what role local media coverage and relationship management fulfill, and what effects corporate diplomacy has on corporate legitimacy in the host country community, i.e., UAE residents. The findings provide substantial insights into how multinational corporations seek legitimacy through corporate diplomacy and demonstrate how these efforts and the legitimation of corporations are affected by the media and the host country's public. About the Author Dr. Sarah Marschlich is a senior research and teaching associate at the Department of Communication and Media Research (IKMZ), University of Zurich. Her research focuses on public relations, organizational communication, and companies' social and political responsibility communication. In particular, she is interested in investigating the role of the public sphere in constituting organizational perceptions by the public. |
| Contents |
1 Introduction -- 2 Conceptual Framework: Neo-Institutionalism, Legitimacy, and Public Relations -- 3 Corporate Diplomacy at the Intersection of Public Relations and Public Diplomacy -- 4 State of Research: Previous Findings on Corporate Diplomacy, the Media, and Organizational Legitimacy -- 5 Study Context: The Case of the UAE -- 6 Method -- 7 Results -- 8 Discussion -- 9 Conclusion. |
| Note |
Online resource; title from PDF title page (SpringerLink, viewed September 16, 2022). |
| Local Note |
Springer Nature Springer Nature Open Access eBooks |
| Subject |
International business enterprises -- United Arab Emirates.
|
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Public relations -- United Arab Emirates.
|
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Communication in organizations -- United Arab Emirates.
|
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Communication in organizations. (OCoLC)fst00870217
|
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International business enterprises. (OCoLC)fst00976774
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Public relations. (OCoLC)fst01082892
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United Arab Emirates. (OCoLC)fst01205954
|
| Genre/Form |
Electronic books.
|
| Other Form: |
Print version: Marschlich, Sarah Corporate Diplomacy: How Multinational Corporations Gain Organizational Legitimacy Wiesbaden : Springer Fachmedien Wiesbaden GmbH,c2022 9783658368173 |
| ISBN |
9783658368180 (electronic book) |
|
3658368187 (electronic book) |
|
9783658368173 |
|
3658368179 |
| Standard No. |
10.1007/978-3-658-36818-0 doi |
|
