""Cover""; ""Title""; ""Contents""; ""Section I: A Type and Color Primer""; ""The Origins of Type: An Abridged History""; ""Alphabet Structure and Variation""; ""Typeface Classification""; ""Choosing the Right Face: Visual Associations""; ""Combining Type Styles: The Basics""; ""Fundamentals of Color""; ""Color Models and Relationships""; ""Interactions of Type and Color""; ""Section II: The Type Style Finder""; ""Moods""; ""Tranquil""; ""Friendly""; ""Comical""; ""Romantic""; ""Honest""; ""Dynamic""; ""Refreshing""; ""Sinister""; ""Sporty""; ""Fragile""; ""Psychotic""; ""Exotic""