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Author Robertson, David C. (David Chandler)

Title Brick by brick : how LEGO rewrote the rules of innovation and conquered the global toy industry / David C. Robertson with Bill Breen.

Publication Info. New York : Crown Business, [2013]

Copies

Location Call No. Status
 Berlin-Peck Memorial Library - Non Fiction  338.76 ROBERTSON    Check Shelf
 Glastonbury, Welles-Turner Memorial Library - Non Fiction  338.7 ROBERTSON    Check Shelf
 Manchester, Main Library - Non Fiction  338.7688 ROBERTSON    Check Shelf
 Middletown, Russell Library - Adult Nonfiction  338.7688 ROB    Check Shelf
 New Britain, Main Library - Non Fiction  338.7688 R54    Check Shelf
 Plainville Public Library - Non Fiction  338.7688 ROB    Check Shelf
 Simsbury Public Library - Non Fiction  338.7688 ROBERTSON    Check Shelf
 West Hartford, Noah Webster Library - Non Fiction  338.7688 ROBERTSON    Check Shelf
 Windsor, Main Library - Adult Department  338.768872 RO    Check Shelf
Edition First edition.
Description xii, 305 pages, 8 unnumbered pages of plates : illustrations (some color) ; 25 cm
Note Includes index.
Contents The seven truths of innovation and the LEGO Group's decline. Stacking up ; Boosting innovation ; Losing control -- Mastering the seven truths of innovation and transforming LEGO. Building an innovation culture ; Becoming customer driven ; Exploring the full spectrum of innovation ; Fostering open innovation ; Attempting a disruptive innovation ; Sailing for blue ocean ; Leveraging diverse and creative people ; Transforming LEGO.
Subject LEGO koncernen (Denmark)
Toy industry -- Denmark -- Management.
LEGO toys -- History.
Added Author Breen, Bill.
ISBN 9780307951601
030795160X
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