Description |
373 pages : illustrations ; 24 cm |
Bibliography |
Includes bibliographical references (pages 340-365) and index. |
Contents |
Introduction -- What is service design? -- Who are these service designers? -- How does service design work? -- What are the tools of service design? -- Applied service design -- Deep service design thinking. |
Bibliography |
Includes bibliographical references and index. |
Summary |
"Twenty-three authors from the global service design community invested their knowledge, experience and passion to create this ... book. It introduces service design thinking to beginners and students, and will be a valuable resource for consultants, marketers, innovators and design professionals."--Cover. |
Subject |
Service industries -- Management.
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Service industries -- Management.
(OCoLC)fst01113442
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Tjänsteföretag.
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Added Author |
Schneider, Jakob (Economist)
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ISBN |
9781118156308 (paper ;) (alk. paper) |
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1118156307 (paper ;) (alk. paper) |
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