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Author Stickdorn, Marc, author.

Title This is service design thinking : Basics, Tools, Cases / Marc Stickdorn, Jakob Schneider.

Publication Info. Hoboken, New Jersey : WILEY, [2011]

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Location Call No. Status
 University of Saint Joseph: Pope Pius XII Library - Standard Shelving Location  658 S854T    Check Shelf
Description 373 pages : illustrations ; 24 cm
Bibliography Includes bibliographical references (pages 340-365) and index.
Contents Introduction -- What is service design? -- Who are these service designers? -- How does service design work? -- What are the tools of service design? -- Applied service design -- Deep service design thinking.
Bibliography Includes bibliographical references and index.
Summary "Twenty-three authors from the global service design community invested their knowledge, experience and passion to create this ... book. It introduces service design thinking to beginners and students, and will be a valuable resource for consultants, marketers, innovators and design professionals."--Cover.
Subject Service industries -- Management.
Service industries -- Management. (OCoLC)fst01113442
Tjänsteföretag.
Added Author Schneider, Jakob (Economist)
ISBN 9781118156308 (paper ;) (alk. paper)
1118156307 (paper ;) (alk. paper)
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