| Description |
1 online resource (256 pages) |
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text file rdaft |
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(epub) |
| Access |
Access limited to subscribing institutions. |
| Summary |
"The founder of Tofurky reveals how an idealistic hippie living in a treehouse created a global brand -- and sold millions of products without selling out. In this entertaining memoir, Seth Tibbott reveals how he achieved overnight success -- but only after fifteen years of intrepid failure. He tells the triumphant tale of how a self-described hippie with no business training but plenty of enterprising goals grew a ,500 startup into a global brand and ushered in a plant-based foods renaissance along the way. Tibbott took home a grand total of 1,000 in his first nine years of striving to bring to the people a nearly unknown soy product -- tempeh -- he knew in his gut was revolutionarily tasty. He eschewed a buttoned-up lifestyle and resided in tipis, trailers, and a treehouse; rented workspace to piano-repairing circus clowns; and even briefly counted the infamous Rajneeshees as clients. Tibbott was never one to chase the money or try to fit in. Instead, he built a business that fit him. Thus Tibbott discovered the "secret sauce" ingredients that took his now-international brand from fameless to fame-ish to famous: bootstrapping, building business intuition, and staying true to his belief in eco-friendly practices. In Search of the Wild Tofurky proves that a good idea can change the world and make money, no matter the naysayers or the sometimes-harsh twists and turns of the unconventional path. "Expert advice and inspiration from a most unconventional source... An education in the business of ethics." -- Eric C Lindstrom, author of The Skeptical Vegan"-- Provided by Freading. |
| Note |
Publisher metadata. |
| Subject |
Tibbott, Seth.
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Tofurky Company -- History.
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Businesspeople -- United States -- Biography.
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Food industry and trade -- United States.
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Natural foods industry -- United States.
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Entrepreneurship.
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Success in business.
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BUSINESS & ECONOMICS / Green Business.
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| Genre/Form |
Electronic books.
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| Added Author |
Richardson, Steve (College teacher), author.
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| ISBN |
9781635766554 (epub) |
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9781635766530 (print) |
| Standard No. |
9781635766554 |
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