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LEADER 00000nam  22004811i 4500 
001    frd00043194 
003    CtWfDGI 
005    20210731133508.0 
006    m     o  d         
007    cr un ---auuuu 
008    210731t20202020xx      o     000 0 eng d 
020    9781635766554|q(epub) 
020    |z9781635766530|q(print) 
024 3  9781635766554 
040    CtWfDGI|beng|erda|cCtWfDGI 
050  4 HD9650.5 
082 04 338.47664092|223 
100 1  Tibbott, Seth,|eauthor. 
245 10 In Search of the Wild Tofurky :|bHow a Business Misfit 
       Pioneered Plant-Based Foods Before They Were Cool /|cSeth 
       Tibbott with Steve Richardson. 
264  1 [Place of publication not identified] :|bDiversion Books,
264  4 |c©2020 
300    1 online resource (256 pages) 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
347    text file|2rdaft 
347    |b(epub) 
506    Access limited to subscribing institutions. 
520    "The founder of Tofurky reveals how an idealistic hippie 
       living in a treehouse created a global brand -- and sold 
       millions of products without selling out. In this 
       entertaining memoir, Seth Tibbott reveals how he achieved 
       overnight success -- but only after fifteen years of 
       intrepid failure. He tells the triumphant tale of how a 
       self-described hippie with no business training but plenty
       of enterprising goals grew a |2,500 startup into a global 
       brand and ushered in a plant-based foods renaissance along
       the way. Tibbott took home a grand total of |31,000 in his
       first nine years of striving to bring to the people a 
       nearly unknown soy product -- tempeh -- he knew in his gut
       was revolutionarily tasty. He eschewed a buttoned-up 
       lifestyle and resided in tipis, trailers, and a treehouse;
       rented workspace to piano-repairing circus clowns; and 
       even briefly counted the infamous Rajneeshees as clients. 
       Tibbott was never one to chase the money or try to fit in.
       Instead, he built a business that fit him. Thus Tibbott 
       discovered the "secret sauce" ingredients that took his 
       now-international brand from fameless to fame-ish to 
       famous: bootstrapping, building business intuition, and 
       staying true to his belief in eco-friendly practices. In 
       Search of the Wild Tofurky proves that a good idea can 
       change the world and make money, no matter the naysayers 
       or the sometimes-harsh twists and turns of the 
       unconventional path. "Expert advice and inspiration from a
       most unconventional source... An education in the business
       of ethics." -- Eric C Lindstrom, author of The Skeptical 
       Vegan"--|cProvided by Freading. 
588 0  Publisher metadata. 
600 10 Tibbott, Seth. 
610 20 Tofurky Company|xHistory. 
650  0 Businesspeople|zUnited States|vBiography. 
650  0 Food industry and trade|zUnited States. 
650  0 Natural foods industry|zUnited States. 
650  0 Entrepreneurship. 
650  0 Success in business. 
650  7 BUSINESS & ECONOMICS / Green Business.|2bisacsh 
655  0 Electronic books. 
700 1  Richardson, Steve|c(College teacher),|eauthor. 
914    frd00043194 
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