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Book Cover

Bestseller

Bestseller E-Book

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Author

Title Desperately seeking the audience / Ien Ang.

Publication Info.

London ; New York : Routledge, 1991.

Copies

Location	Call No.	Status
Rocky Hill - Downloadable Materials	EBSCO Ebook	Downloadable
Rocky Hill cardholders click here to access this title from EBSCO

Description	1 online resource (xii, 203 pages)
Bibliography	Includes bibliographical references (pages 186-199) and index.
Contents	Book Cover; Half-Title; Title; Copyright; Dedication; Contents; Preface and acknowledgements; Introduction; 1 Institutional knowledge: the need to control; 2 Audience-as-market and audience-as-public; 3 Television audience as taxonomic collective; 4 The limits of discursive control; 5 Commercial knowledge: measuring the audience; 6 In search of the audience commodity; 7 Streamlining 'television audience'; 8 The streamlined audience disrupted: impact of the new technologies; 9 The people meter 'solution'; 10 Revolt of the viewer? The elusive audience.
Summary	Ang's ethnographic perspective on the television audience gives new insights into our television culture, with the audience seen not as an object to be controlled, but as an active social subject.
Note	Print version record.
Subject	Television viewers -- United States.
	Television viewers -- Europe.
	SOCIAL SCIENCE -- Media Studies.
	Television viewers. (OCoLC)fst01147132
	Europe. (OCoLC)fst01245064
	United States. (OCoLC)fst01204155
	Kijkgedrag.
	Televisie.
	Invloed.
	Populaire cultuur.
Indexed Term	Television Audiences
Other Form:	Print version: Ang, Ien. Desperately seeking the audience. London ; New York : Routledge, 1991 (DLC) 90008312
ISBN	020313334X (electronic bk. ;) (Adobe Reader)
	9780203133347 (electronic bk. ;) (Adobe Reader)

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