pt. I. Introduction. The history of research -- pt. II. Planning and preparation. Good research starts with good questions -- Quantitative research methods -- Qualitative research methods -- Choosing your methods -- Logistics -- Recruiting -- pt. III. Facilitating research. Making research happen -- Managing people during research -- Improv in research -- Facilitating research -- Debrief sessions -- pt. IV. Analysis and reporting. Making sense of the mess -- Communicating insights -- Getting the most out of research.