| Edition |
[North American ed.]. |
| Description |
1 online resource (291 pages) |
| Contents |
Cover; Title; Copyright; Contents; Introduction; Author's note; 1 'A car company of consequence'; 2 Jaguar's faded glory; 3 Land Rover -- cars for all reasons; 4 India's powerhouse; 5 Ambitions unfulfilled; 6 Premium brands for sale; 7 Tata's inheritance; 8 Business as usual; 9 Downturn; 10 The boys from BMW; 11 Reorganisation, new spirit; 12 One company, two brands; 13 Enter the Evoque; 14 Range Rover lightens up; 15 New ways for Jaguar; 16 The F-Type saga; 17 Record profits; 18 JLR's place in the world; 19 Future unlimited; 20 Why Tata succeeded; Plate Section; Appendix; Key players. |
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Jaguar Land Rover financial performanceJaguar Land Rover sales 2007-2012; Marque sales year-by-year; Premium brand league; Acknowledgements; Picture credits; About the author; Index. |
| Summary |
Jewels in the Crown provides an analysis of Tata's acquisition of Jaguar and Land Rover in 2008, and subsequent transformation of their fortunes, written by an award-winning motoring writer. Ray Hutton goes behind the scenes to examine how Tata have not only returned the business to profit, but also transformed the public image of these long-established British brands. |
| Note |
Print version record. |
| Subject |
Jaguar Land Rover (Firm)
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Tata Motors.
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Automobile industry and trade -- Mergers -- Great Britain.
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East Indian business enterprises -- Great Britain.
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BUSINESS & ECONOMICS -- Industries -- General.
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TRANSPORTATION -- Automotive -- History.
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| ISBN |
9781909653078 (electronic bk.) |
|
1909653071 (electronic bk.) |
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