LEADER 00000cam  2200493 i 4500 
001    ocn891324299 
003    OCoLC 
005    20150217184957.0 
008    140915s2015    nyu      b    001 0 eng   
010      2014030841 
019    867078018|a899743194 
020    9780385538596|q(hardback) 
020    0385538596|q(hardback) 
035    (OCoLC)891324299|z(OCoLC)867078018|z(OCoLC)899743194 
040    DLC|beng|erda|cDLC|dBUR|dYDXCP|dBTCTA|dBDX|dVP@|dOQX|dWHP 
042    pcc 
049    WHPP 
050 00 B105.C74|bA84 2015 
082 00 609|223 
084    BUS046000|aPSY034000|aSEL027000|2bisacsh 
100 1  Ashton, Kevin. 
245 10 How to fly a horse :|bthe secret history of creation, 
       invention, and discovery /|cKevin Ashton. 
250    First Edition. 
264  1 New York :|bDoubleday,|c[2015] 
300    xviii, 314 pages ;|c25 cm 
336    text|btxt|2rdacontent 
337    unmediated|bn|2rdamedia 
338    volume|bnc|2rdacarrier 
504    Includes bibliographical references (pages 279-299) and 
       index. 
505 0  Creating Is ordinary -- Thinking is like walking -- Expect
       adversity -- How we see -- Where credit is due -- Chains 
       of consequence -- The gas in your tank -- Creating 
       organizations -- Good-bye, genius. 
520    "Inspiring and empowering, this journey behind the scenes 
       of humanity's greatest creations reveals the surprising 
       way we make something new. What do Thomas Jefferson's ice 
       cream recipe, Coca Cola, and Chanel No. 5 have in common? 
       They all depended on a nineteenth-century African boy who,
       with a single pinch, solved one of nature's great riddles 
       and gave birth to the multimillion-dollar vanilla 
       industry. Kevin Ashton opens his book with the fascinating
       story of the young slave who launched a flavor revolution 
       to show that invention and creation come in unexpected 
       shapes and sizes. From the crystallographer's laboratory 
       where the secrets of DNA were first revealed by a long-
       forgotten woman, to the electromagnetic chamber where the 
       stealth bomber was born on a 25-cent bet, Ashton weaves 
       tales of humanity's greatest creations to unpack the 
       surprising true process of discovery. Drawing on the Amish
       and the iPhone, Kandinsky and cans of Coke, Lockheed, 
       South Park, and the Wright brothers--who set out to "fly a
       horse"--he showcases the seemingly unremarkable 
       individuals, gradual steps, multiple failures, and 
       countless ordinary--and usually uncredited--acts that led 
       to our most astounding breakthroughs. Creators, he shows, 
       apply everyday, ordinary thinking that we are all capable 
       of in particular ways, taking thousands of small steps, 
       working in an endless loop of problem and solution. He 
       explores why innovators meet resistance and how they 
       overcome it, why most organizations stifle creative people,
       and how the most creative organizations work. In a 
       passionate and profound narrative that amazes and inspires,
       Ashton's book sheds new light on how "new" comes to be"--
       |cProvided by publisher. 
650  0 Creative ability|xHistory. 
650  0 Inventions|xHistory. 
650  0 Success|xHistory. 
650  0 BUSINESS & ECONOMICS / Motivational. 
650  0 PSYCHOLOGY / Creative Ability. 
650  0 SELF-HELP / Personal Growth / Success. 
914    MID.b23977437 
938    YBP Library Services|bYANK|n11526862 
938    Baker and Taylor|bBTCP|nBK0014247028 
938    Brodart|bBROD|n108474666 
994    02|bWHP