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Author Lindahl, Lisa Z., author.

Title Unleash the girls : the untold story of the invention of the sports bra and how it changed the world (and me) / Lisa Z. Lindahl.

Publication Info. [Place of publication not identified] : Eugenie Z. Lindahl, [2019]


Location Call No. Status
 Manchester, Main Library - Non Fiction  B LINDAHL, LISA Z.    Check Shelf
 Newington, Lucy Robbins Welles Library - Adult Department  391.42 LINDAHL    Check Shelf
Description iv, 312 pages : illustrations ; 21 cm
Summary "The 1970s saw women coming into their own, working hard to create new roles at home and in sports, culture, politics, and business. It was also the start of the "fitness revolution." At this unique intersection of feminism and athleticism, Lisa Lindahl's game-changing entrepreneurial journey began. She invented the first sports bra, the "Jogbra," in 1977. It was the right product at the right time, throwing Lisa into a high-stakes world of business and power--a world for which she was not fully prepared. Unleash the Girls is the improbable story of a young artist with a disability who used her powers of creativity to solve a vexing problem and ended up leveling the playing field for girls and women across the globe--literally, unleashing the girls. Her invention would become a feminist icon and the company she founded would change an industry. But amid the success, Lisa continued to search for meaning and the true nature of power and beauty. This is the untold story of the invention of the sports bra and how it changed the world for girls and women...and, along the way, changed Lisa, too."--Back cover.
Subject Lindahl, Lisa Z.
Women inventors -- Biography.
Brassieres -- Sociological aspects.
Sport clothes for women.
Feminism. (OCoLC)fst00922671
Sport clothes for women. (OCoLC)fst01130397
Women inventors. (OCoLC)fst01178065
Genre/Form Biographies. (OCoLC)fst01919896
ISBN 9781950282432 (paperback)
1950282430 (paperback)
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