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Book Cover
Author Allen, Frederick, 1948-

Title Secret formula : how brilliant marketing and relentless salesmanship made Coca-Cola the best-known product in the world / Frederick Allen.

Publication Info. New York, NY : HarperBusiness, a division of HarperCollins Publishers, [1994]


Location Call No. Status
 New Britain, Main Library - Non Fiction  388.7663 AL53    Check Shelf
 Newington, Lucy Robbins Welles Library - Adult Department  338.7663 ALLEN    Check Shelf
 University of Saint Joseph: Pope Pius XII Library - Standard Shelving Location  338.7663 A425S    Check Shelf
Edition First edition.
Description xii, 500 pages, 32 unnumbered pages of plates : illustrations ; 25 cm
Bibliography Includes bibliographical references and index.
Subject Coca-Cola Company -- History.
Soft drink industry -- Marketing.
ISBN 0887306721: $25.00
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