| Description |
xix, 348 pages : illustrations (some color) ; 23 cm |
| Bibliography |
Includes bibliographical references (pages 338-340) and index. |
| Contents |
Cover -- Blank Page -- Title page -- Copyright -- Dedication -- How to Use This Book -- Frequently Asked Questions -- Contents -- Foreword -- Introduction -- What Is a Survey? And the Survey Octopus -- Spotlight A: Four Different Types of Surveys -- Chapter 1: Goals: Establish Your Goals for the Survey -- Spotlight B: The Net Promoter Score and Correlation -- Spotlight C: Satisfaction -- Chapter 2: Sample: Find People Who Will Answer -- Spotlight D: Statistical Significance -- Chapter 3: Questions: Write and Test the Questions -- Spotlight E: Privacy |
|
Spotlight F: Questions to Ask When You Choose a Survey Tool -- Spotlight G: Choose Your Mode: Web, Paper, or Something Else? -- Chapter 4: Questionnaire: Build and Test the Questionnaire -- Spotlight H: "On a Scale from 1 to 5" (Likert and Rating Scales) -- Chapter 5: Fieldwork: Get People to Respond -- Chapter 6: Responses: Turn Data into Answers -- Spotlight I: A Good Chart Is Easy to Read and Honest -- Chapter 7: Reports: Show the Results to Decision-Makers -- Chapter 8: The Least You Can Do -- Index -- References -- Acknowledgments -- About the Author -- Back Cover |
| Subject |
Social surveys.
|
|
Social surveys -- Design.
|
|
Social surveys. (OCoLC)fst01123390
|
| Added Author |
Krug, Steve, editor.
|
| ISBN |
1933820535 |
|
9781933820538 |
|
