Title Coolhunting : chasing down the next big thing / Peter A. Gloor and Scott M. Cooper.

Publication Info.	New York : AMACOM, [2007]
	©2007

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Location	Call No.	Status
Rocky Hill - Downloadable Materials	EBSCO Ebook	Downloadable
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Description	1 online resource (xvii, 236 pages) : illustrations
Bibliography	Includes bibliographical references (pages 223-230) and index.
Contents	Why "cool" matters -- Swarm creativity creates cool trends -- Swarms can better predict the future -- About trendsetters -- Coolhunters look for coolfarmers -- When swarms go mad -- Do-it-yourself coolhunting with technology -- Coolhunting by automated social network analysis -- Five steps to becoming a coolfarmer -- The coming world of swarm creativity.
Note	Print version record.
Summary	The book is structured around a series of "lessons" for unlocking and applying swarm creativity in organizations to build greater creativity, productivity, and efficiency. It explains how to harness an organization's natural ability to self-organize new processes spontaneously, and explains the traits that characterize collaborative members and community behavior. For business, these processes can result in successful development of products in R & D through lead-user innovation; better customer relationships by finding influencers and early adaptors; and better project management processes by finding gatekeepers and hidden leaders. The applications transcend sectors and organizations. It is about finding what is "cool" and putting that to productive use, whether by a small group of individuals or a large corporation.
Subject	Creative ability in business.
	Technological innovations -- Management.
	Social networks -- Research.
	Data mining.
	Group decision making.
	Creative ability in business.
	Data mining.
	Group decision making.
	Social networks -- Research.
	Technological innovations -- Management.
	BUSINESS & ECONOMICS -- Workplace Culture.
	BUSINESS & ECONOMICS -- Corporate Governance.
	BUSINESS & ECONOMICS -- Leadership.
	BUSINESS & ECONOMICS -- Organizational Development.
	Creative ability in business. (OCoLC)fst00882438
	Data mining. (OCoLC)fst00887946
	Group decision making. (OCoLC)fst00948375
	Social networks -- Research. (OCoLC)fst01122688
	Technological innovations -- Management. (OCoLC)fst01145035
Genre/Form	Electronic books.
Added Author	Cooper, Scott (Scott M.)
Added Title	Cool hunting
Other Form:	Print version: Gloor, Peter A. (Peter Andreas), 1961- Coolhunting. New York : AMACOM, ©2007 0814473865 9780814473863 (DLC) 2006034160 (OCoLC)74029241
ISBN	9780814400654 (electronic bk.)
	0814400655 (electronic bk.)

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Title Coolhunting : chasing down the next big thing / Peter A. Gloor and Scott M. Cooper.

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